Video editing involves assembling and manipulating raw footage into a final video that effectively communicates the desired message. This can involve cutting and rearranging footage, adding music and sound effects, adding visual effects, and adjusting color and lighting to create a polished final product.

Effective video editing requires a deep understanding of the target audience and the desired message. The video should be visually appealing, easy to understand, and engaging to the viewer. Additionally, the video should be optimized for the platform on which it will be shared, whether that be social media, a website, or other channels.